Even the most beautiful space can feel empty if it doesn’t tell your story. That’s when you know—it’s not yet your home.
I'm Ina Borisova - Lione, founder of Studio IB Milano.
Over the years, I’ve seen clients pour their hearts into creating the “perfect” home—only to end up with something that feels… distant. Lifeless. Generic.
Why does this happen? Often, it’s not from lack of care—but from following the wrong compass.
Here are the 5 most common mistakes I see in home design—and how to avoid them with grace and clarity.
1. Rushing the Process
Design is not decoration. It’s not a race to the finish line or a checklist to complete.True design is intentional, immersive, and evolves with time.
A room isn’t truly finished when the last object is placed.
It’s finished when it begins to breathe with you—when it responds to your life, holds your moments, and reflects your essence.
2. Following Trends Too Closely
Pinterest is inspiring—but it’s not your designer. Trends change. But identity doesn’t.
Real design is timeless because it’s personal. Your home should whisper who you are—not what’s trending this season.
3. Overlooking Natural Light
Light is not an afterthought. It’s the soul of a space.
When clients ignore the light, they cut the emotional thread that connects a room to life. Observe how light moves—then design with it.
4. Prioritizing Looks Over Function
A beautiful chair you never sit in… A coffee table that makes moving around stressful…
Design must serve. Every object, every surface, every layout choice should honor both beauty and purpose. One without the other is a showroom—not a sanctuary.
5. Copying What You’ve Seen Elsewhere
The biggest trap: replicating someone else’s lifestyle.
Your home is not a catalog. It’s not a Pinterest board. It’s a story—yours.
Design as Memory, Meaning, and Mood Made Visible
At Studio IB Milano, every space we create is a story.We seek to understand the essence of who you are, so we can shape spaces that reflect not just your needs, but your soul.
Final Thought
Each home we craft becomes a living extension of those who inhabit it—a seamless dialogue between beauty and belonging.
Because at Studio IB Milano, we believe that your space should speak of you, not just to you.
Ina Borisova - Lione
Founder of Studio IB Milano Luxury interiors rooted in identity, quiet power, and timeless design.
If you’re ready for a space that reflects beauty, purpose, and your essence—without the usual design risks—let’s talk..
